Brand ownership & operations by Kollab Marketing
We don't just market brands. We own them.
Kollab creates, scales and acquires consumer brands — and runs them with the same performance engine that powers our marketplace. Creative, media, data and distribution, all under one roof.
Three ways we grow brands
Every brand in the Kollab portfolio starts one of three ways — built, scaled or bought — and runs on the same engine once it's ours.
We create brands from scratch
When we spot a gap in the market, we build the brand to fill it — product, positioning, creative and channel — and take it to market ourselves.
We scale brands on performance
Brands we take on get our full engine: creative that converts, media buying across every channel, and a team that answers for the numbers weekly.
We acquire brands worth growing
We purchase established brands with proven products and unlock the growth their previous owners couldn't — with capital, media and operations.
Qualification
What makes a brand a fit
We're selective — owning a brand puts our capital, our media and our name on the line. Here's exactly what we look for on each path, and what we pass on.
We build a brand when
- We know the category and can see a gap the incumbents are leaving open
- The product can be made and replenished reliably at a margin that funds paid media
- One clear promise — something we can explain in a three-second ad
- We can own it outright and control price, creative and channels end to end
A me-too product, or a category we can't advertise responsibly.
We scale a brand when
- It already sells — real orders and real reviews, not a pre-launch waitlist
- The offer works, but growth is capped by creative, media time or attribution
- Inventory and fulfilment can absorb several times the volume we'd bring
- The owner wants a growth partner and will move on price, offer and creative
Everything needs fixing at once, or the owner wants to approve every ad.
We acquire a brand when
- There's a proven product with clean, transferable IP and trademarks
- Revenue comes from repeat buyers across more than one channel, not one spike
- We can see the second act: new channels, new offers, new markets
- The seller is ready to hand over marketing and operations fully
The valuation is the only story, or the brand only sells through its founder's audience.
Have these ready
The numbers we ask for on the first call. If you can't produce them, that's a finding in itself.
Price & margin
AOV and contribution margin after product, shipping and fees.
Channels & spend
Where sales come from today and what you put into media.
Inventory
Stock on hand, reorder lead times and true unit costs.
IP & rights
Trademark status, exclusive supplier terms, licensed assets.
Customers
Repeat purchase rate, refund rate and the list you already own.
Your goal
Growth, an exit, or a partner who runs it while you stay on.
Where we say no
- A product that has never sold, with no plan or budget to prove it can.
- Margins too thin to fund the media the brand actually needs.
- Categories or claims we can't advertise responsibly.
- A brand that only sells through one founder's personal audience.
- Owners who won't move on price, offer or creative.
Not sure you tick every box? Send it anyway — we'd rather tell you quickly than have you guess.
Send your brand for reviewThe engine behind every brand
Our brands don't rent agencies. They run on the same teams and tools we use every day for our partners.
Performance media
Paid social, search and native run in-house by the media buyers behind our marketplace — every dollar tracked to a sale.
Creative studio
Kollab Media produces the ad creative: shoots, UGC-style content, editing and testing packages built to keep winning variants coming.
Data & attribution
Tracking, attribution and fraud tools built for our marketplace run on our own brands too — so decisions come from clean numbers.
Marketplace distribution
Our brands get first access to thousands of vetted performance partners — affiliates, creators and media buyers — on commission-only terms.
Operations & fulfillment
Supply chain, inventory and customer experience managed end to end, including Amazon & Walmart performance management.
AI-driven operations
Kollab AI automations run reporting, support and internal workflows — keeping overhead low so more margin goes into growth.
Our portfolio
The Kollab portfolio spans consumer categories we know how to win in — each brand owned, operated and grown in-house. This page is where our brands live as the portfolio grows.
- Have a brand that needs a growth engine — we scale it on performance
- Looking to sell or partner on your brand — we acquire brands with proven products
- Have a product and no brand — we build the brand and take it to market
- Investing alongside us — talk to us about brand opportunities
Working with Kollab Brands
- 01
Tell us what you have
A brand to scale, a product to launch or a brand to sell — send the details and where you want it to go.
- 02
We map the growth plan
Channels, creative, economics and timeline. You see the plan and the numbers before anything starts.
- 03
The engine takes over
Kollab Media, media buying, tracking and operations run the brand — with reporting you can actually read.
Skin in the game
Most agencies spend your budget. We spend ours. When Kollab owns the brand, every decision — creative, media, product, price — has to move real revenue, because there's no client to bill when a campaign flops. That's the discipline we built running performance for a decade, applied to our own portfolio.
Have a brand to scale, sell or build?
Tell us what you have and where you want it to go. If it's a fit for the Kollab engine, we'll come back with a plan.
Talk to Kollab BrandsInstant fit check
Is your brand a fit for Kollab?
Describe your brand, stage and goals. Our AI gives you an instant read on fit and whether we'd build, scale or acquire — then our team follows up on anything promising.
Tell us about your brand
A brand to scale, a product to launch or a brand to sell — share the details and where you want it to go.