Notes from the performance partnership economy.
Tactics, teardowns, and operating notes from the team building Kollab.
Performance Validation: Why we charge $5,000 before scaling a brand
Every partnership Kollab activates costs us capital, time, and engineering. Here's how the 14-day validation protects both sides.
Inside Kollab's fraud stack: how we score every click in under 40ms
A look at the device, network, and behavioral signals we combine to block fraudulent traffic before it hits a brand's funnel.
What makes a great performance partner in 2026
It isn't audience size. The partners who consistently outperform share four traits we look for in every application.
CPA, CPL, or Rev Share: choosing the right payout model
A practical framework for picking the payout structure that matches your funnel, margin, and partner mix.
The creator economy's quiet shift toward performance
Brand deals aren't going away, but the budget growth in 2026 is moving toward outcome-based partnerships. Here's what we're seeing on the platform.
Launching your first CPA campaign: a 30-day playbook
A concrete week-by-week plan for spinning up your first cost-per-acquisition campaign on Kollab — from offer prep to first payout.
Tracking, attribution, and the cookie that isn't coming back
Server-side tracking is no longer optional. A deep dive on how Kollab handles attribution after third-party cookies — and what brands need to wire up themselves.
Why we pay partners weekly — and what it took to make it work
Most networks run net-60 because their cashflow demands it. Here's how Kollab restructured float, fraud holds, and accounting to ship weekly payouts.
How we vet brands before letting partners touch the offer
Partner trust is the scarcest resource on a performance network. The brand-side vetting nobody sees is what protects it.
One email a week. Real numbers from real campaigns.
Benchmarks, fraud patterns, and partner moves from inside the Kollab marketplace. No fluff, no recycled LinkedIn takes.