Notes from the performance partnership economy.
Tactics, teardowns, and operating notes from the team building Kollab.
FeaturedBrands·6 min read
Performance Validation: Why we charge $5,000 before scaling a brand
Every partnership Kollab activates costs us capital, time, and engineering. Here's how the 14-day validation protects both sides.
Marcus Reid · May 22, 2026
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Product·8 min read
Inside Kollab's fraud stack: how we score every click in under 40ms
A look at the device, network, and behavioral signals we combine to block fraudulent traffic before it hits a brand's funnel.
Priya AnandMay 14, 2026
Partners·5 min read
What makes a great performance partner in 2026
It isn't audience size. The partners who consistently outperform share four traits we look for in every application.
Jordan WebbMay 6, 2026
Brands·7 min read
CPA, CPL, or Rev Share: choosing the right payout model
A practical framework for picking the payout structure that matches your funnel, margin, and partner mix.
Sasha LinApril 29, 2026
Industry·5 min read
The creator economy's quiet shift toward performance
Brand deals aren't going away, but the budget growth in 2026 is moving toward outcome-based partnerships. Here's what we're seeing on the platform.
Marcus ReidApril 18, 2026